You should steal this META ads audit Document

In order to improve your META ads account you need to understand where you are starting out, that’s why you should steal this ads audit template and go to town on your ad account.

Download the audit template here: META Ads Audit Template

Once you audit your account you will be in a much better position to determine where you should focus your efforts first.

When it comes to META ads, the current thinking is that one should leverage their machine learning and data points of META by using broad targeting and focusing your time and efforts on relevant creative. My own personal experience is that this is mostly true. Machine learning works best with large sets of data. When we restrict the targeting, we hamper the process. having said that, it is worth testing interests and custom audiences to determine if you can beat the machine. Just don’t spend too much of your budget on this.

A better approach is to work on developing your creatives so META can understand your target audience. If you can do that META claims they can find the ideal person to see your ad. In order to position your offer effectively you need to understand your target audience so you can create creative that hooks and engages. If your budget allows, it is ideal to have a testing campaign to test new concepts and hooks. Even if you have a smaller budget consider committing to regular creative iterations for continuous improvement.

You will notice the audit document has a section for benchmarks, there are many many places online to find benchmarks to compare yourself against but when it comes to META I recommend checking out these sources

https://www.wordstream.com/blog/ws/2023/11/28/facebook-ads-benchmarks

Need help your with your META ads?

Reach out and book a call with me for a free audit and a complimentary discussion.