marketing strategy & growth leadership

Clear strategy. Full‑funnel execution.

I help B2B companies, service providers and eCommerce brands attract the right audience, build trust, turn interest into sales and grow customer loyalty through clear strategy and hands-on execution at every stage.

Serving clients across North America, UK, Europe, and MENA

Jason Harlton, marketing strategy consultant
Certified by
  • Google Ads
  • Amazon Ads
  • Google Analytics
  • LinkedIn Marketing
  • HubSpot
  • Illinois Tech (Marketing Strategy)
Hands-on with
  • Meta Ads
  • Google Ads
  • LinkedIn Ads
  • TikTok Ads
  • Email & CRM
  • GA4 & Looker Studio
  • Website development
A notebook with a hand-drawn funnel sketch on a desk beside a laptop and coffee

Busy marketing, but not enough growth?

Ads, content and emails are all running, but it's hard to tell what's actually driving revenue. Sound familiar?

  • Lots of activity, no plan connecting it
  • Budget spread thin, with no clear winner
  • Leads that don't turn into sales
  • Customers who buy once and disappear

The difference

No templates. No quick fixes. A full-funnel plan built on your business, your customers and your numbers, and I lead it through to results.

The result

You know what's working and where the next dollar should go. Your team knows what to do next. And success is measured in sales and customers who stay.

hi, i'm jason

I started in sales. I measure marketing by revenue.

I spent nearly two decades in B2B sales and service leadership before moving into growth marketing in 2018. So I judge marketing the way you do: by what it adds to the business.

Since then, I’ve led growth strategy for startups, established brands and agencies, managed teams of strategists and overseen $5M+ in annual ad spend.

What that means for you:

  • Every channel connected to one plan, and to revenue
  • Clear priorities your team can act on
  • Straight answers, and a fix when something isn’t working
Book a call
Jason Harlton, smiling, in a dark blazer

Certified & current

  • LinkedIn Marketing StrategyLinkedIn Marketing Academy · 2026–2028
  • Google AdsSearch, Display, Video, Apps & Shopping
  • Amazon AdsAmazon
  • Google AnalyticsGoogle
  • Marketing StrategyIllinois Tech
  • HubSpot SEOHubSpot Academy

Hands-on experience

Meta Ads (Facebook & Instagram) · Google Ads · TikTok Ads · Website development · Email & CRM · Meta Pixel & Conversions API

the full-funnel approach

Every stage of the journey, working together.

Most businesses over-invest in one stage and neglect the rest. I find where people drop out and fix what moves revenue.

  1. 01

    Awareness

    The right people find you, through sharp positioning, strong creative and targeted ads.

  2. 02

    Consideration

    Prospects trust you, thanks to a strong website, real proof and helpful email.

  3. 03

    Conversion

    Interest turns into sales, with clear offers and landing pages built to convert.

  4. 04

    Retention

    Customers come back and bring friends, through personal email and automated CRM journeys.

Measurement ties it all together, so you always see which stages are working and where to invest next.

Results you can measure.

the challenge

An eCommerce brand that needed email to become a reliable revenue channel.

the result

  • $260K a year in email revenue
  • 41.6% average open rate
  • 15.7% click-through rate

the challenge

A growing agency that needed senior paid-media strategy across its eCommerce and B2B clients.

the result

  • $5M+ annual ad spend overseen
  • 4 strategists led and developed
  • Strong client retention

the challenge

A social-commerce business that wanted to grow sales through creators.

the result

  • 200 → 305 active creators
  • $80K+ monthly GMV
  • 1,500+ videos in the first 30 days

featured case study

From a busy website to a clear path to action.

A workforce-services company with three very different audiences. Now each one gets its own journey and one clear next step.

Read the case study

who i've worked with

Different industries. The same focus on growth.

B2B and B2C, products and services. Every one needed marketing that paid for itself.

Businesses

B2B, B2C and services

  • Heavy-duty truck repair toolsB2B / B2C
  • Beauty productsB2C
  • ClothingB2C
  • JewelleryB2C
  • HousewaresB2C
  • HVACServices
  • Financial servicesServices
  • CoachingServices
  • Fitness facilityServices

Non-profit

Mission-led organisations

Non-profit organisations

Marketing built around a cause, held to the same clear, measurable goals.

Don’t see your industry? The approach works across sectors. Book a free call

Pick your path. I'll lead the rest.

Each one starts with an honest look at what's working and what's wasting budget. You leave with a clear plan, and the leadership to deliver it.

A quiet home office desk with a notebook and plant in morning light
01

Strategy Session

A senior second opinion on your biggest marketing question.

For businesses with a stalled channel or a decision they need to get right.

  • Clarity on the decision that matters most right now
  • Your marketing and numbers reviewed before we meet
  • A written action plan you can use straight away
Book a call
A laptop on a linen-covered table showing an abstract dashboard
02 Recommended

Audit & 90-Day Roadmap

Find out exactly what's working, what isn't, and what to do first.

For businesses that know something's off, but not exactly what.

  • See exactly where budget is being wasted
  • Your ads, website, tracking and competitors reviewed
  • A 90-day plan with budgets and KPIs, walked through with your team
Book a call
Hands arranging index cards into columns during a strategy session
03

Fractional Marketing Lead

Senior marketing leadership, without the cost of a full-time hire.

For growing teams that need a marketing leader, not another pair of hands.

  • Clear direction for your team and partners, starting with a full audit
  • Campaigns, pages and content reviewed before they go live
  • Monthly reporting that shows what's driving growth
Book a call

Scoped and priced after a free call. Ad spend is paid directly to the platforms.

how we work together

A clear process, from first call to steady growth.

  1. 01

    Diagnose

    See where you stand: goals, numbers, tracking and website.

  2. 02

    Design

    Agree the plan: audiences, channels, budget and KPIs.

  3. 03

    Develop

    Clear briefs for your team or specialists, reviewed by me.

  4. 04

    Deploy

    Launch with goals and a shared dashboard from day one.

  5. 05

    Test & improve

    Regular tests and plain-language reviews, so results keep growing.

ai, used well

AI makes good marketing faster. It doesn’t make it thoughtful.

AI speeds up research, testing and reporting. It can’t understand your customers or care about your business. That still takes people.

Where AI earns its place

Speed, scale and sharper insight

  • Faster research and analysis
  • More creative ideas to test
  • Less busywork, more time for strategy

Where people stay in charge

Judgement, empathy and accountability

  • Strategy and the big trade-offs
  • Understanding how your customers feel
  • Final review, and owning the results

Your data, protected

Your confidential information stays confidential.

My promise

  • Your confidential data never goes into public or free AI tools.
  • Only business-grade tools that don’t train on your inputs, for tasks you approve.
  • Your AI and data policies followed, and an NDA whenever you need one.
  • Your files returned or deleted when our work ends.
Disclaimer

Third-party AI tools are run by their providers and covered by those providers’ own terms and privacy policies. I choose and set them up with care, but no online tool or system can promise to be completely secure.

You decide what is shared with me and which tools may be used. Anything AI produces is checked by a person before it goes live, but AI can still make mistakes, and nothing on this site is legal advice. If your industry has strict privacy or data rules, tell me and we’ll agree the right approach in writing.

My rule of thumb

AI drafts. People decide.

You get the speed of AI with the judgement of a senior strategist.

kind words

From the people I've worked with.

Founders, colleagues and clients on working together.

“What truly sets Jason apart is his remarkable ability to balance strategic thinking with practical execution. His analytical mindset enabled him to identify optimization opportunities that others might miss, while his excellent project management skills ensured flawless implementation. His copywriting ability further enhanced our campaigns' effectiveness, contributing to strong client retention rates.”
Sean LangCo-Founder, Social Commerce Club (formerly Upgrowth Commerce)
“I enthusiastically recommend Jason. It was a total pleasure being managed by Jason while working at Upgrowth Commerce. His professionalism and strategic thinking helped me be the best at my work and helped our clients grow even further than expected.”
Pablo Andres Vidal, MBADigital Marketing Manager, Joto Imaging Supplies
“He has an uncanny ability to take all the moving parts of a business and create a strategy for success, then execute on it.”
Philip McKayClient Success · MMM Data Analyst & Strategy
“Both clients and ‘future’ clients have benefited greatly from his knowledge and experience across multiple marketing channels. Moreover, Jason loves to learn new things and transfer those new found skills to his team, where ultimately they too grow and enhance the client experience.”
Todd HolowchakDirector, Hospitality Services, WYRK.io
“There is no better colleague than Jason. His expertise as a Marketer is considerable, and it helped our team come up with more efficient solutions on different projects, and his creativity was key to our growth.”
Jon AndersonMarketing Manager, Norcada · MBA
“He made it his mission to communicate every need clearly, over delivered on results, and be a true team player. Beyond that, Jason knows his stuff when it comes to digital marketing, especially anything relationship based.”
Andréa JonesMindful Marketing Strategist
“I always appreciated how Jason was always looking for continuous improvement and never accepted status quo.”
Wes Grenke, CETDXP Natpro · Canadian Shops & Field Repair Services

good questions

Before we talk.

Anything else, just ask on the call.

Do you run the campaigns yourself?

I lead the strategy and direct the execution. Your team or trusted specialists build the work, and I brief it, review it and stay accountable for results. I get hands-on where it matters most.

Where are your clients based?

I work remotely with businesses across North America, the UK, Europe and MENA, and schedule calls around your time zone.

What does it cost?

It depends on your goals and how much support you need. After a free 15-minute call, you get a short written proposal with a clear price before any work starts.

Do you use AI in your work?

Yes, for research, analysis and busywork, so you get results faster. People make the decisions, everything is reviewed before it goes live, and your confidential data never goes into public AI tools.

Is ad spend included?

No. Ad spend is paid directly to the platforms from your own accounts, so you keep full ownership and visibility.

Which channels do you cover?

Meta Ads across Facebook and Instagram, Google Search, Shopping, Performance Max and YouTube, LinkedIn and TikTok, plus email and CRM, websites and landing pages, creator programs, and GA4 and Looker Studio measurement.

free resources

Free Tools

The same calculators, checklists and templates I use with clients. Free to use.

See all free tools

Ready to grow? Let's talk.

Book a free 15-minute call. No pitch, no pressure, just an honest conversation about what would help most.