the challenge
An eCommerce brand that needed email to become a reliable revenue channel.
the result
- $260K a year in email revenue
- 41.6% average open rate
- 15.7% click-through rate
marketing strategy & growth leadership
I help B2B companies, service providers and eCommerce brands attract the right audience, build trust, turn interest into sales and grow customer loyalty through clear strategy and hands-on execution at every stage.
Serving clients across North America, UK, Europe, and MENA

Ads, content and emails are all running, but it's hard to tell what's actually driving revenue. Sound familiar?
No templates. No quick fixes. A full-funnel plan built on your business, your customers and your numbers, and I lead it through to results.
You know what's working and where the next dollar should go. Your team knows what to do next. And success is measured in sales and customers who stay.
hi, i'm jason
I spent nearly two decades in B2B sales and service leadership before moving into growth marketing in 2018. So I judge marketing the way you do: by what it adds to the business.
Since then, I’ve led growth strategy for startups, established brands and agencies, managed teams of strategists and overseen $5M+ in annual ad spend.
What that means for you:

Hands-on experience
Meta Ads (Facebook & Instagram) · Google Ads · TikTok Ads · Website development · Email & CRM · Meta Pixel & Conversions API
the full-funnel approach
Most businesses over-invest in one stage and neglect the rest. I find where people drop out and fix what moves revenue.
The right people find you, through sharp positioning, strong creative and targeted ads.
Prospects trust you, thanks to a strong website, real proof and helpful email.
Interest turns into sales, with clear offers and landing pages built to convert.
Customers come back and bring friends, through personal email and automated CRM journeys.
Measurement ties it all together, so you always see which stages are working and where to invest next.
the challenge
An eCommerce brand that needed email to become a reliable revenue channel.
the result
the challenge
A growing agency that needed senior paid-media strategy across its eCommerce and B2B clients.
the result
the challenge
A social-commerce business that wanted to grow sales through creators.
the result
featured case study
A workforce-services company with three very different audiences. Now each one gets its own journey and one clear next step.
who i've worked with
B2B and B2C, products and services. Every one needed marketing that paid for itself.
B2B, B2C and services
Mission-led organisations
Non-profit organisations
Marketing built around a cause, held to the same clear, measurable goals.
Don’t see your industry? The approach works across sectors. Book a free call
Each one starts with an honest look at what's working and what's wasting budget. You leave with a clear plan, and the leadership to deliver it.

A senior second opinion on your biggest marketing question.
For businesses with a stalled channel or a decision they need to get right.

Find out exactly what's working, what isn't, and what to do first.
For businesses that know something's off, but not exactly what.

Senior marketing leadership, without the cost of a full-time hire.
For growing teams that need a marketing leader, not another pair of hands.
Scoped and priced after a free call. Ad spend is paid directly to the platforms.
how we work together
See where you stand: goals, numbers, tracking and website.
Agree the plan: audiences, channels, budget and KPIs.
Clear briefs for your team or specialists, reviewed by me.
Launch with goals and a shared dashboard from day one.
Regular tests and plain-language reviews, so results keep growing.
ai, used well
AI speeds up research, testing and reporting. It can’t understand your customers or care about your business. That still takes people.
Where AI earns its place
Where people stay in charge
Your data, protected
My promise
Third-party AI tools are run by their providers and covered by those providers’ own terms and privacy policies. I choose and set them up with care, but no online tool or system can promise to be completely secure.
You decide what is shared with me and which tools may be used. Anything AI produces is checked by a person before it goes live, but AI can still make mistakes, and nothing on this site is legal advice. If your industry has strict privacy or data rules, tell me and we’ll agree the right approach in writing.
My rule of thumb
AI drafts. People decide.
You get the speed of AI with the judgement of a senior strategist.
kind words
Founders, colleagues and clients on working together.
“What truly sets Jason apart is his remarkable ability to balance strategic thinking with practical execution. His analytical mindset enabled him to identify optimization opportunities that others might miss, while his excellent project management skills ensured flawless implementation. His copywriting ability further enhanced our campaigns' effectiveness, contributing to strong client retention rates.”
“I enthusiastically recommend Jason. It was a total pleasure being managed by Jason while working at Upgrowth Commerce. His professionalism and strategic thinking helped me be the best at my work and helped our clients grow even further than expected.”
“He has an uncanny ability to take all the moving parts of a business and create a strategy for success, then execute on it.”
“Both clients and ‘future’ clients have benefited greatly from his knowledge and experience across multiple marketing channels. Moreover, Jason loves to learn new things and transfer those new found skills to his team, where ultimately they too grow and enhance the client experience.”
“There is no better colleague than Jason. His expertise as a Marketer is considerable, and it helped our team come up with more efficient solutions on different projects, and his creativity was key to our growth.”
“He made it his mission to communicate every need clearly, over delivered on results, and be a true team player. Beyond that, Jason knows his stuff when it comes to digital marketing, especially anything relationship based.”
“I always appreciated how Jason was always looking for continuous improvement and never accepted status quo.”
good questions
Anything else, just ask on the call.
I lead the strategy and direct the execution. Your team or trusted specialists build the work, and I brief it, review it and stay accountable for results. I get hands-on where it matters most.
I work remotely with businesses across North America, the UK, Europe and MENA, and schedule calls around your time zone.
It depends on your goals and how much support you need. After a free 15-minute call, you get a short written proposal with a clear price before any work starts.
Yes, for research, analysis and busywork, so you get results faster. People make the decisions, everything is reviewed before it goes live, and your confidential data never goes into public AI tools.
No. Ad spend is paid directly to the platforms from your own accounts, so you keep full ownership and visibility.
Meta Ads across Facebook and Instagram, Google Search, Shopping, Performance Max and YouTube, LinkedIn and TikTok, plus email and CRM, websites and landing pages, creator programs, and GA4 and Looker Studio measurement.
free resources
The same calculators, checklists and templates I use with clients. Free to use.
Plan every Performance Max asset group, with character counters and checklists built in.
Make sure your ad copy fits Google, Meta and LinkedIn limits before you publish.
Create clean tracking links in seconds, so you know which campaigns drive results.
Know the ROAS and cost per sale you need to break even and hit your profit target.
Work backwards from your revenue goal to the ad budget you’ll need.
Launch Meta campaigns with confidence, using the checklist I run for clients.
Score every stage of your funnel and see which one to fix first.
Score your Google Ads account and see what to fix first.
Score your Meta Ads account and see what to fix first.
Score your TikTok Ads and see what to fix first.
Score your LinkedIn Ads and see what to fix first.
Score your email marketing and find the quick wins.
Find what makes you different and get ready-to-use USP statements.
A monthly GA4 report in Google Sheets, with charts that update themselves.
Get a Looker Studio dashboard connected to your own data in one click.
Book a free 15-minute call. No pitch, no pressure, just an honest conversation about what would help most.